Case study
Four years of baby pink.
P.Louise calls us directly, not through an agency. Across more than ten events the brief has grown with the brand, from the Cheadle HQ to a 5,000 guest flagship launch.
10+ events
5,000 guest flagship launch
P.Louise. More than ten events across four years for one beauty brand, from the Cheadle HQ to a 5,000 guest flagship launch.
The project
By the numbers.
The relationship
Their go to bar, by their own choosing.
P.Louise is one of the most distinctive beauty brands in the UK, with sell out drops and a baby pink world entirely its own. For more than four years, when P.Louise has wanted drinks at an event, they have called us.
There is no agency in between. We work with the brand directly, and across more than ten events the brief has only grown: Christmas parties, blogger events, product launches, Mother’s Day, brand anniversaries, sneak peek previews and high profile guest evenings.
Most run between 200 and 500 guests. The busiest concentration has been in the last two years, as the brand has scaled.
The constraint
Nothing generic survives contact with this brand.
P.Louise is pink, girly, glitter and glam, and unmistakably baby pink. That is not a styling detail, it is the entire proposition. A brand this specific exposes anything bought in or reused instantly.
So nothing we serve is generic. Every drink, every garnish and every bar is designed to look like it belongs to P.Louise the moment it lands in a guest’s hand, because that hand is usually holding a phone.
The second constraint is repetition. Ten events for one brand means ten different ideas. The audience is largely the same people, and they have already photographed last time.
What we designed
Drinks treated like product drops.
The brief is rarely just a bar. For Gloss in the Garden we built the Blossom and Bubbles bar, a floral build made for the drop it launched. For another event we built the Priority Pour Station, finished in pink and gold.
We have made custom clear ice moulds shaped for P.Louise, and set actual P.Louise products inside the ice in the drinks themselves. We have built cocktail fountains as the centrepiece of the Christmas party.
Each serve gets treated the way the brand treats a product: designed, named, branded and made to be photographed.
Four years in pictures.
Delivered
What the partnership covers.
Bars built for the drop. Custom branded builds made for one event and one product, from the Blossom and Bubbles bar to the pink and gold Priority Pour Station.
Serves designed to be filmed. Pink serves, glitter finishes, custom clear ice moulds and P.Louise products set inside the ice in the drink itself.
Scale when it is needed. A thirty strong team and four branded bar stations for the flagship store launch, and a small tight team for a blogger evening at HQ.
The next scale
From headquarters to the high street.
For years the events lived at the P.Louise HQ in Cheadle. We delivered the sneak peek events for the Trafford Palazzo flagship, then the launch itself, to 5,000 guests.
In their words
In their words.
Mr Flavour is always fabulous and always pulls through for us. The cocktails and mocktails are 10/10, and the staff are always lovely and super professional. I can’t fault them as a mobile cocktail bar and would always recommend them.
In short
What does Drink Differently do for P.Louise?
We have been the drinks partner to the beauty brand P.Louise for more than four years, working directly with the brand rather than through an agency, across more than ten events. These have included Christmas parties, blogger events, product launches, Mother’s Day, brand anniversaries, sneak peek previews and high profile guest evenings, most running between 200 and 500 guests. The brand is unmistakably baby pink, so nothing we serve is generic: every drink, garnish and bar is designed to belong to P.Louise. We have built custom bars for individual drops, including the Gloss in the Garden Blossom and Bubbles bar and the pink and gold Priority Pour Station, made custom clear ice moulds shaped for the brand, set P.Louise products inside the ice in the drinks, and built cocktail fountains as Christmas centrepieces. The partnership has scaled with the brand, from the Cheadle headquarters to the Trafford Palazzo flagship store launch, where we ran four branded bar stations with a thirty strong team for 5,000 guests.
By Mr Flavour. Drink Differently is the creative drinks agency of Mr Flavour, rated 5.0 from 86 Google reviews. The work was first published on the Mr Flavour site: Read the Mr Flavour case study.
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