Launches
Product launch bars.
Bars and signature serves designed around the product you are launching, for showroom reveals, press nights and influencer launches.
Proposals within one working day
Start a briefLaunch drinks
A drink that introduces the product.
A launch has one job: to make people remember the product. The drinks should do the same work. We design the serve around what you are launching, its colour, its materials and its story, and we plan the bar around the moment of reveal.
Recent launches include the Aston Martin Vanquish in Mayfair, the Land Rover SV launch at Stratstone Mayfair, a Porsche launch evening, and the Adidas x Molly-Mae launch, where the drinks were iced matcha and iced latte in branded cans.
Built around the reveal
- An arrivals serve ready as the doors open, so the first twenty minutes set the tone
- A reveal moment: a champagne tower, a toast or a signature serve timed to the unveiling
- Branded touches guests photograph: a logo on the crema, etched glassware or a branded can
- Staffing matched to the guest list: one bartender per fifty guests for theatrical serves, one per seventy five for a simpler menu
Showrooms and unusual spaces
Launches rarely happen in rooms built for bars. Our bars travel in 1.5 metre sections, so they fit showroom floors, galleries and rooftops, and most builds run from a standard 13 amp socket.
Launch nights.
Designed for the reveal.
Serve design. Colour, flavour and garnish drawn from the product, with an alcohol free version for every guest.
Press and creator ready. Serves styled to be photographed, with theatre timed to the camera moments.
Guest flow. Arrivals stations, a second service point past two hundred guests, and staffing planned against your running order.
On behalf of Aston Martin London, we couldn’t recommend Ali, Paul and Daniel more highly. They were absolutely fantastic, and the cocktails were a huge hit with our customers at our Vanquish Christmas Soiree. The branded Espresso Martinis were the perfect finishing touch.
Case study
A bespoke cocktail bar, built for Aston Martin.
In short
What is a product launch bar?
A product launch bar is a drinks service built around the thing being launched. The serve takes its colour, flavour and garnish from the product, and the bar is planned around the reveal, so the drinks support the moment rather than compete with it. Drink Differently designs launch bars for car showrooms, fashion and beauty brands, press nights and influencer events, with recent work for Aston Martin, Land Rover and Porsche. A typical launch combines an arrivals serve ready as the doors open, a showpiece such as a champagne tower timed to the unveiling, and branded details guests photograph, like the marque printed onto an espresso martini. Bars travel in 1.5 metre sections, so they fit showroom floors and galleries, and most run from a standard 13 amp socket. Every launch is priced per project and staffed by our own mixologists.
FAQ
Questions, answered.
What makes a good product launch drink?
One that points back to the product. We take colour, flavour and garnish from what you are launching, name the serve for it where that helps, and time it to the reveal so the drink and the product arrive together.
Can the drinks be branded for a launch?
Yes. Logos can be printed onto the crema or foam, etched onto glassware or printed on cans, and bars can be wrapped and lit in your identity.
How many bartenders does a launch need?
We allocate one bartender per fifty guests for theatrical serves and one per seventy five for a simpler menu, and add a separate arrivals station when guests arrive at once.
Can you set up in a car showroom or gallery?
Yes. Our bars travel in 1.5 metre sections and most builds run from a standard 13 amp socket. We confirm access, power and timings with the venue before the day.
By Mr Flavour. Drink Differently is the creative drinks agency of Mr Flavour, rated 5.0 from 86 Google reviews. Private celebrations are booked through Mr Flavour cocktail bar hire.
Keep exploring.
Start a brief.
Tell us the brand, the audience, the venue and the date. A tailored proposal follows within one working day.